SUCCESS STORIES
Track Record
Our track record speaks for itself. We've managed properties of all sizes and types, from boutique and upscale luxury hotels to hybrid and design-led hostels, from urban to remote and jungle locations, and we've consistently delivered exceptional results. Our success stories include significant increases in occupancy rates, RevPAR, guest satisfaction scores, market penetration overall profitability, and repositioning that generated new demand.
TOP LINE METRICS
IMPROVEMENT IN UNIT LEVEL ECONOMIC
Melbourne CBD:
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#1 in competitive ranking RevPAR index 2x above fair share Strong performance YoY driven by: Occupancy: +21%pt ADR: +AU$140 RevPAR: +AU$150
St Kilda:
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#2 in competitive ranking
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RevPAR 40% above fair share
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YoY growth:
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Occupancy: +7.5%pt
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ADR: +$50
-
RevPAR: +$49
Brisbane:
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#1 in competitive ranking
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Maintained >80% occupancy consistently
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YoY growth:
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Occupancy: +4%pt
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ADR: +AU$50
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RevPAR: +AU$50
TOP LINE METRICS
MARKET PENETRATION
Selina Australia Entrance & Expansion
January 2022: Launched flagship Melbourne CBD & St Kilda properties Mid/Late 2022: Expanded to Brisbane & Magnetic Island Rapid rollout reflected strong market demand
Brand concept powerfully resonated with travelers Achieved exceptional ramp-up performance Marked successful entry into Australian hospitality
Brisbane
Central Melbourn
ST.Kilda Mlebourn
Magnetic Island
Brisbane
140
39
Keys
Beds
Central Melbourne
38
214
Keys
Beds
Magnetic Island
50
146
Keys
Beds
St Kilda Melbourne
42
168
Keys
Beds
SELINA SERENITY RAWAI, PHUKET THAILAND TRANSFORMATION
In 2022: Asset Conversion: Repositioned 55-key residential condo → 66-key (170-bed) experiential hospitality property. Capital Efficiency: Achieved through Selina’s proven operating model. Strategic Shift: From residential format → premium hybrid hospitality destination Performance Impact: Higher RevPAR, increased ancillary revenue Brand Enhancement: Elevated content marketing, strengthened market positioning
The transformation turned the property into a thriving destination for travelers and digital nomad remote workers alike, combining modern comfort with Selina’s signature community-driven energy..
By aligning with Selina’s global brand ethos - blending work, travel and culture - the property now attracts:
Millennials & Gen Z seeking social experiences.
Digital Nomads remote professionals looking for work-friendly stays.
Event-driven travelers drawn by curated programming.
The shift not only revitalised the asset but also positioned it as a standout player in Phuket’s hospitality scene.